Husqvarna AB is a huge company and a highly trusted brand by many people.
This company manufactures products for both commercial use and consumer use. It is more than 300 hundred years old and has a rich and fascinating history.
Despite having a fascinating history, very few people know about the history of Husqvarna. In this short blog post, I will try to lay out the history of Husqvarna. It’s journey from the beginning to the present day.
Husqvarna was founded in the year 1689, about 328 years from now in Huskvarna city in Sweden. It was a weapons factory which produced rifles and had around one thousand employees working for it initially.
This company produced shotguns for about 300 years, lasting till 1989.
Husqvarna Sewing Machines
During the 19th century, it started producing sewing machines, kitchen equipment such as stoves and ovens, and bicycles.
This was mainly because the machinery it had for manufacturing weapons, was highly suitable for making sewing machines. It had several patents on its name, and it produced bicycles till the end of 1962.
The sewing machine operation was divested in the year 1997 and the Husqvarna sewing machines are now being produced by VSM Group.
At the start of the 20th century, it started producing Husqvarna motorcycles, which were a huge success for the company. The first Husqvarna motorcycle could reach the speed of four to five kilometers per hour, which was an impressive feat for that time.
Around the 1930s, Husqvarna’s high performance engines were being used for highly successful track racing and motocross bikes. Prior to becoming part of the KTM group, it won titles in the motocross world championship in 1959 and 1960.
In 1986, the company sold its motorcycle division to Cagiva, which was later to become part of the KTM family.
During the same time, Husqvarna started manufacturing a range of other outdoor power products such as lawn movers, chainsaws, power cutters, demolition robots, snowblowers, leaf blowers, trimmer line, tilling machines, safety equipment, and chainsaw chains.
The old Husqvarna logo, from when the company started to produce muskets and hunting weapons, is a representation of the end of a rifle barrel on which the three nibs represent the sights of the gun.
The later version still has this facsimile of a gun sight, and is said to represent the fact that Husqvarna has the future in sight.
Husqvarna was acquired by Electrolux in 1978, and it was spun off as a separate company again in 2006.
This was my best attempt at laying out the entire history of Husqvarna. The information presented in this blog post is fascinating if you are a business history nerd like me.
After more than 300 years of its existence, the company is still growing strong in the consumer durables industry.
As of now, the company employs more than fourteen thousand employees and has an income of SEK 414 m. The success of the company can be certainly attributed to its continued innovation and venturing into new markets. The journey of Husqvarna can be a lesson for any business owner that is looking to build a business that lasts for decades, if not centuries.